WHO: Stands Design and Decoration WHAT FOR: Ranbaxy Laboratories' exhibition booth project WHEN: 2005 WHAT THEY WANTED: Ranbaxy Laboratories Ltd. is the India's large pharmaceutical company, which produces a wide range of generic medicines, and it's known for researching and producing affordable medicines to HIV seropositives. As one of the exhibitors in the 3rd International AIDS Society Conference in Brazil, they wanted a booth that reflected the quality of life they could provide to people through their medicines.
WHO: Stands Desing and Decoration WHAT FOR: Signage for the Winter Festival at Itaipava, Brazil WHEN: 2005 WHAT THEY WANTED: Stands was hired by the city hall of Itaipava, a small countryside touristic city in the Rio de Janeiro state, to design all the facilities on the site of its annual Winter Festival. It's a very famous festival and thousands of visitors rush to enjoy the local food and wine. As part of the projecting team, I designed all the outside signage elements: the monument identification signs of the visitors areas and administrative staff and the directional pole signs.
WHO: Globo TV Networks WHAT FOR: Xuxa's Special Christmas Show WHEN: 2007 WHAT THEY WANTED: It has become a tradition in brazilian TV the annual Christmas show from Xuxa, the most famous children's TV animator in Brazil and that has been on-air for at least 20 years. It is usually an 40-minute show, where she performs some dramas and musical presentations to tell the children about the Christmas and its values. That year, the theme of the show was about some other world celebrations and festivities that could be compared to Christmas in their meaning and I was invited to design and coordinate all the graphics of the show. The director wanted that show had more animation and graphic elements that live action and provided us a cutout animation video of what he wanted to be our animation referee. So, all the segments that teached about the festivities (about 15 minutes) were voice-over animations where we should provide all the visual elements. We should produce too the opening sequence to the show (except from the show logo) and all the leader to each segment. Due to some technical difficulties among the production crew, when our team joined the production all the visual reference research was already done by the art department and I had just to put this research into visual reference guidelines for us to design our project.
Extract from the reference animation
Some of the visual references templates designed as guidelines to the voice-over animations
The musical presentations at the show (which would be live action) wouldn't be performed in a TV set as usual, but they would be recorded in a theatre stage. So I decided to bring this reference to our animations, that should look like a 'recorded' puppeter presentation performed in a cutout theatre.
It was a very challenging project. Because of the delays in the production crew, our timeframe was very tight. It took us 5 weeks of work and 13 artists involved, among them illustrators, motion designers and flame artists.
The opening sequence (without the open credits and logo)
WHO: Globo TV Networks WHAT FOR: Opening sequences WHEN: from 2000 to 2009 WHAT THEY WANTED: One of my responsibilities at Globo TV as motion designer and visual effects artist was to design and produce any graphical elements to enhance the shows and their segments. There could be various technics, all depending to the overall visual references of the show and the vision of the director. Based on this, the tools used could vary too: After Effects, Photoshop, Flash, 3ds Max, photography, illustration, existing footage...
WHO: LAURD/PROURB/UFRJ WHAT FOR: Production of the CDROM interactive application "Evolution of Symbolic Systems in Latin-American Cities - Colonial Rio de Janeiro" WHEN: 1998/1999 WHAT WE WANTED: By the time I was almost graduating as architect, I took part in a research team about urbanism, which published all its academic works in interactive medias. They were about to start a huge project and the coordinators wished to indroduce the 3D modeling and animation to their imagery, as they had just used photos and/or illustrations up to that moment. So I was invited to join the team, as well as a couple of colleagues. As we were a small group, we could work closely to all fields related to the production of the interactive content.
WHO: Military School at Recife, Brazil WHEN: 2005 WHAT FOR: Cultura Garança Scientific Magazine WHAT THEY WANTED: The teachers of the school usually publish their scientific articles and I was invited to design and edit this 2nd issue of the magazine, cover and pages. As it was a low budget project, I chose 1-color printing for the texts, 2-color priting for the cover and a stapled finish.
WHO: Myself
WHAT FOR: Personal imagebank for video producing
WHEN: ...
WHAT I WANTED: Whenever I have the urgent need of a image or even a small sequence to an opening or any other graphics, and I can't get it from commercial image and/or video banks, I get the pictures myself. I used to do this a lot to produce openings, titles and any other graphics for Globo TV. Sometimes I did it alone, sometimes I got them with a little from my friends.
WHO: Globo TV Networks WHAT FOR: On-stage projected videos for Faustão Sunday Show WHEN: 2009 WHAT THEY WANTED: Theses looping videos were to be on-set displayed during the musical shows on the live transmission of the program. The given briefing by the director was just: 'You can do whatever you want. You can use graphics, images, illustrations. The only thing that I want is that the videos have something to do with the genres of the songs presented at the moment'.
WHO: Stands Design and Decoration WHAT FOR: 3rd International AIDS Society Conference WHEN: 2005 WHAT THEY WANTED: Stands was designated the official assembler of the 3rd edition of this renomated conference, this time that it would be held in Rio de Janeiro, Brazil. Stands should also provide all the necessary signalization for lecturers, attendants, press and other visitors. I designed then a large set of signs, charts and boards that were spread for all over the exhibition and conference area. The conference's producers wished to highlight the colors and the exuberance of the city, so the chosen colors were the national colors of Brazil (vibrant green, vibrant yellow, blue and white) used in their total shade and in a more pastel one. The curves were related to the most known landscapes, the mountains and the beaches, and it was used also a picture of one of the most famous landmarks of the world.
